Squarespace vs. Wordpress vs. Wix — SEO Comparison

Search engine optimization (SEO) and keyword rankings are largely based on factors outside of your website platform.

For example, your content and your links from other websites play a significant part in Google’s ranking algorithm.

With that being said, each platform has its own distinctions.

But rest assured, Wordpress, Squarespace and Wix are all suitable to SEO and keyword rankings.

Before we delve into comparing each platform, let’s get on the same page.

What is search engine optimization (SEO)?

SEO is the process for generating website traffic by ranking for keywords in search engines..

How do you rank for keywords?

In broad terms, ranking for keywords typically requires 3 things…

1. Optimized title tags - Title tags appear in search results and tell search engines what your page is about. They appear like so…

2. Quality content - relevant text and images that delivers answers to their query

  • Example - a webpage that answers a frequently searched question

3. Inbound links - links pointing to your website demonstrate a vote of confidence from the linking website. In general, the more quality links you have, the higher you rank.

Let's break it down by platform!

How do Wix, Wordpress, and Squarespace accomplish these 3 requirements?

Title Tags

Each platform handles title tags similarly. Finding them is usually just a few clicks away.

Wordpress - In Wordpress you enter title tags within the pages section. Click on the page you want to edit, and input your title tag as shown in the box below.


If you download an SEO plugin — Yoast or All in One SEO — they may have an alternative location to enter your title tag.

Wix - In Wix you click Manage Site, Edit Site, and you open up pages by clicking in the top left. Click on the three dots next to a page. Enter your tag.


Squarespace - Click pages. Then click on the gear icon next to the page whose title tag you'd like to edit. Edit the Page Title tag and input your keywords.


Quality Content

Create content that satisfies the search intent (i.e. what the searcher is looking for) for your target keyword.

Put your mind in the user who searched the keyword. What are they looking for?

Browse web pages that rank well for your keyword to get their take on search intent and subject matter.

To rank for keywords, your process for selecting keywords and creating appropriate content will be much more important than the platform you choose.

Other aspects of quality content include clear, concise language, engaging design, and intuitive layout.


Links are off site! The link building process itself has nothing directly related to which platform you choose!

Link building is about convincing other people that linking to your site is of their benefit.

When you get an inbound link, you get a vote of confidence from that website which Google will eventually find and measure.

So which should you pick?

If you’re familiar with any one of these platforms already, consider sticking with that platform — you’ll save time.

If this is your first website endeavor I would recommend Squarespace or Wix.

If you want a website that’s fully customizable, I’d get Wordpress.


Two considerations.

Consideration #1: How long will it take to learn the platform?


Some say Wordpress is easy, but I would take that with a grain of salt. Wordpress has a learning curve, and if you’re not tech-savvy you will spend plenty of time learning the platform.

Wordpress is more scattered and less intuitive than Squarespace or Wix.


Squarespace’s main menu has 5 to 7 sections. Mine currently has 7.


Within each section you’ll find more options, but if you ever get lost you can always come back here.

Squarespace also has 24/7 chat assistance.

Within the page editor you can drag and drop text, images, videos, buttons, and many other so-called "blocks."

For someone new to website creation, it’s a relatively simple way to organize content in an attractive, intuitive way.

Like all new website endeavors, the build-out phase takes time. But with Squarespace you’ll spend less of that time learning the platform.


Similar to Squarespace, Wix has drag-and-drop features that allow you to move content with a click of the mouse.

Wix’s mobile editor? Same thing. Click and drag content to where it needs to be.

In terms of a learning curve, Wix and Squarespace are comparable.

Consideration #2: Which platform suits your functionality needs?

Each of the three platforms will suit the vast majority of new websites.

They all support text, images, videos, buttons, and many other options.

If your site requires complex content, you may need Wordpress.

With Squarespace and Wix your options are a bit more restricted. But unless your site requires something out of the ordinary, Squarespace and Wix are suitable for most everything.


Search engines handle platforms and rankings in similar ways. They read content, search for inbound links, and use keyword data to deliver the best results they can.

Each platform has a similar effect on SEO and is perfectly suitable to creating quality content, updating title tags, and getting inbound links.

What’s more important is your time and how you spend it. When choosing a platform, consider its learning curve and its suitability to your needs.