Google Partner Status is a badge of certification awarded by Google to recognize agencies and professionals that excel in managing Google Ads campaigns. There are two levels of Google Partner Status: Google Partner and Google Premier Partner.
- Google Partner: To achieve Google Partner status, an agency must manage a certain level of ad spend over 90 days, have at least one certified user associated with the company profile, and demonstrate performance by delivering strong client and company growth. This badge indicates the agency’s proficiency in managing Google Ads accounts.
- Google Premier Partner: This is a higher level of recognition for agencies that have shown outstanding performance. In addition to meeting the criteria for Google Partner status, Premier Partners manage a higher level of ad spend and meet more stringent performance requirements.
The importance of these badges comes from the assurance they provide. They indicate that the PPC management provider has not only a high level of knowledge and proficiency with Google Ads, but also a proven track record of managing campaigns effectively. This helps businesses feel confident that their PPC campaigns are being managed by experienced professionals.