Designing Websites to Increase Conversions

Conversions, signups, and online sales directly impact the bottom-line. That's why many businesses look to increase website traffic.

Makes sense, right? More traffic, more sales. But even better is to target website traffic that converts.

Wordpress SEO Tips: 19 Keys to Success

Learning SEO can be a bit daunting. With all the jargon and statistics many websites avoid it completely. But with the internet growing and more people using Google, SEO is essential as ever.

To improve your SEO impact follow the tips below and you'll be well on your way to SEO success.

  1. Do keyword research! SEO starts here. Keyword research dictates your title tags and plays a great role in prioritizing your new content.

  2. Sign up for Google Search Console. Search Console allows you to track keyword rankings. You can also view link data and submit an XML sitemap.

  3. Write title tags with keywords. Get valuable keywords towards the front of your title tag. In particular your homepage title tag which is a big SEO factor. Each page on your site should be targeting a different keyword or topic.

Squarespace SEO Plugin — The Alternatives

Squarespace doesn't have an SEO plugin, but fear not! To get the most out of organic search, you've got 2 options.

Option 1 requires a little effort on your end -- the goal of this guide is to make it as simple as possible. After all, Squarespace has gone to some trouble to make it simple too.

Option 2 is to hire a Squarespace SEO specialist.

For those who opt for the DIY rout, there are 3 things we have to do:

  1. Setup your site with Google Search Console
  2. Optimize your title tags
  3. Get setup in Google Analytics

How to Setup Google Analytics With Squarespace

Google Analytics is essential to understanding your website’s users and how they interact with your site.

You can access certain metrics in Squarespace, but Google Analytics allows you to dig deeper and understand more.

27 Reasons to Blog with Squarespace

  1. It’s easy. Squarespace is simple and effective. Your Squarespace website won’t be ready in the click of a button, but if you’re new to the world of website creation, Squarespace is about as easy as it gets.
     
  2. Beautiful templates. ‘Nuff said. Here’s our guide to choosing the right template.
     
  3. Customer support. Squarespace offers 24/7 customer support. Questions will come up, and support helps answer them. Squarespace has a litany of help articles, but also has real, living people who know the nitty-gritty details of the platform.

Choosing the Best Squarespace Template

There are a multitude of Squarespace templates to choose from. So how do you choose the right one?

It can be a daunting task -- after all, your template is the foundation upon which you will build your website.

But don’t worry! We'll simplify the process and ease some of your concerns. Remember, you can switch your template at any time.

The Definitive Squarespace SEO Guide

This post covers 4 search engine optimization (SEO) topics: setup, content, links, and design. 

Each topic has a priority rating so people know where to start. All of these topics are important to SEO, but every website is different, every market is different, and people have differing time constraints.

With experience in ranking content and driving conversions, these are my SEO recommendations for your Squarespace website.

Restaurant SEO: How TripAdvisor Ranks Above the Field

In 2016, I was fortunate to visit Southeast Asia (and savor their delectable restaurants). After Google searching for restaurants day in and day out, one thing became clear; the #1 search result for restaurants was constantly TripAdvisor.

They are clearly doing something right.

Here's our take on what TripAdvisor nailed, and you can too.

.NET Domains & SEO Value

In January, 2016 my new digital marketing company -- Logical -- needed a domain name. LogicalSEO.COM was taken, so I opted for a .NET domain name.

As a search engine optimization (SEO) company, I worried that my .NET domain may affect my site's SEO value for competitive keywords.

Does it? Maybe, but we don't think so.

12 Title Tag Tips for Keyword Ranking & Traffic

Title tags are often the first thing users see when they enter a Google search. They are an essential part of organic search, content marketing, and search engine optimization.

Craft appealing title tags for click search engine ranking, click generating success!