17 Questions for Your Squarespace Freelancer
When hiring a Squarespace freelancer you've got 2 main considerations: web design and search engine optimization (SEO).
It's easy to spot a crummy website. It's not, however, as easy to decipher a successful website.
A beautiful website is an excellent start, but behind the scenes lies search engine optimization (SEO), a critical exercise in taking your site to the next level.
Let's start with web design.
Ask pointed questions about a designer's experience and process.
- What websites they created?
- How do they integrate branding?
- What constitutes a successful design? What are their goals in developing a website? Most all designers value beauty, but where does navigation fall? And content marketing?
- How much will it cost?
- Do they offer client revisions?
- Whats their time frame?
- Do they have expectations of you? Content? Images? Logo? And lastly...
- Do they integrate search engine optimization (SEO) into their design process?
Search Engine Optimization (SEO)
If you want to do SEO yourself, great! There's a learning curve, but this article might help you out.
If not, get someone who understands SEO.
Here are questions to ask a Squarespace SEO freelancer.
- Do they offer technical SEO setup?
- Google and Bing Webmaster Tools? Google and Bing offer interfaces for webmasters to communicate valuable information to search engines. They also offer keyword ranking data.
- Sitemap submissions? Sitemaps are a must for search engines to better understand your website.
- Conversion Tracking? Tracking conversions (email signups, online transactions, and contact form submissions) allows you to better understand your marketing efforts
- New URL submissions? Don't wait for search engines to crawl your site. Kickstart the process and send URLs directly to Google and Bing.
- Meta tag optimization? Content marketing requires a deep understanding of meta tags. Title tags in particular have an enormous weight on keyword rankings.
- Do they do extensive keyword research? Valuable search engine traffic requires knowing which keywords to target with content marketing.
- Do they have experience in ranking for keywords with content marketing? Content marketing is the crux of SEO. Without good content, you'll have difficulties ranking in search engines.
- Do they offer link building services?