He began his professional career at Savvy Rest, a mattress manufacturer. In 2014 they let go of their SEO company and he took over.
He was at the helm of a new career for a multi-million dollar company. He knew little about marketing, and like most people, faced growing pains with SEO jargon.
But he had a knack for statistics, and loved discovering the invisible traits of Google’s algorithm. Over time, his strategies began generating website clicks and conversions.
In 2015 Savvy Rest’s website traffic grew 33%.